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Marketing Professional & Award-Winning Demand Generation Expert
I’m an award-winning demand generation and growth marketing leader with 18+ years of experience driving results across both B2B and B2C environments. I build and execute full-funnel strategies that generate high-quality pipeline, shorten sales cycles, and scale customer acquisition. My focus is on combining data-driven insights with modern marketing technologies to drive brand impact, accelerate revenue, and unlock sustainable growth.
Key Strengths
Driving growth through strategic demand generation initiatives.
Demand Generation & Digital Marketing
Proven track record in building and executing strategies to increase profitability for enterprise and start-up companies.
Digital Strategy & Branding
Led the rebranding of a $2.5B omnichannel technology company spun off from eBay, and contributed to building a new digital agency within the New York Daily News.
Pipeline Growth
Spearheaded targeted marketing campaigns that resulted in a 50%+ YoY growth in generated pipeline over three years. Contributed to over $300M+ overall in directly attributed pipeline.
Analytical Skills
Managed multiple KPIs to enhance planning, budgeting, and decision-making for new marketing initiatives that have led to massive successes in brand awareness, lead generation and pipeline acceleration.
International Leadership & Mgmt
Deep understanding of global business practices and advertising strategies, with residency experience in Latin America, the Middle East, and Europe. Built teams from the ground up in content, CRM/data, demand gen, social media, video editing, and branding.
Strategic Key Accounts – ABM
Expertise in Account-Based Marketing (ABM), working closely with sales teams to develop targeted strategies for key accounts.
Global Launches
Led the launch of the Small Business Mastercard for Verizon Business Group, overseeing end-to-end branding, messaging, and demand generation strategy. Managed online customer acquisition, in-store signage, brand execution, and all internal and external go-to-market communications.
My Experience
Chief Executive Officer
Director of Demand Generation
Director of Demand Generation
Marketing Director / Professional (contract)
Demand Generation Director (Contract)
Director of Marketing
Senior Campaigns Marketing Manager
Digital Strategist, Demand Gen (Contract)
Sr. Marketing Manager, Americas
Marketing Manager
Marketing Director
My Education
Master of Science
Bachelor of Business Computer IS
My Skills
Plan, create, promote, measure - It takes skills and a winning tech-stack.
Salesforce
WordPress
Hubspot
XD
Marketo
Eloqua
ZoomInfo
6Sense
Pathfactory
Demandbase
Terminus
Vidyard
Testimonials
Empowering people in new a digital journey with my super services.
Adam was a pleasure to partner with! He is always willing to share his extensive marketing experience and campaigns knowledge to help improve all of our campaigns. His optimism is contagious, and he never hesitates to take on big, new projects. Adam is great with data, which allows him to innovate by testing new pilots, optimizing programs and increasing our ROI. He is a great project manager as well, able to partner closely across teams and functions, including operations and sales, to maximize impact of his programs. I hope I have the opportunity to work with Adam again soon. I recommend him for any marketing and leadership positions!
Cynthia J.
Product Marketing | Product Management | Innovation & Automation with A.IAdam was an invaluable member of my team at the Daily News. Always ready to jump in and help, Adam was always armed with deep audience insights that helped me sell through complex ideas and strategies.
Noelle M. Ebright
Ebright Design is a full-service interior design firm working with clients locally and online. ebrightdesign.meAdam is a smart, hard-working marketing professional with a passion for excellence and a relentless commitment to business objectives and timelines. I recommend him highly for a senior marketing & communications role in any fast growing organisation.
Georges Le Nigen
Founder | Entrepreneur | Food safety | Saas | AI | RetailAdam is a smart, enthusiastic, and intuitive marketing professional, and it was my pleasure working alongside him during our time together at Powa. Adam was always positive, even as the company ran into various marketing obstacles, and was always ready with another approach. His positive, can-do attitude is a reflection of his hard work and preparation. Any company would be lucky to have Adam tackling their marketing efforts, and I am happy to recommend him without reservation.
Alex Gadd
VP, Customer SuccessAdam is super responsive, creative and masterful in solving CRM integration technology challenges. He brings strong acumen to demand and lead generation processes and improvements. If you are looking for someone to vastly improve your sales marketing process, outbound and inbound lead gen this is your man!
John McClellan
Account Executive, PrevedereRecent Blogs
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Let’s work together!
Whether it's branding, design, demand generation or marketing consulting, I'm your guy!
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Phone
(347) 418-1579 -
Email
adam.kwoka@gmail.com -