A D A M K W O K A
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Years of marketing
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$ 0 M+
Pipeline
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Marketing campaigns
completed
HI
I am Adam Kwoka

Marketing Professional & Award-Winning Demand Generation Expert

I’m an award-winning demand generation and growth marketing leader with 18+ years of experience driving results across both B2B and B2C environments. I build and execute full-funnel strategies that generate high-quality pipeline, shorten sales cycles, and scale customer acquisition. My focus is on combining data-driven insights with modern marketing technologies to drive brand impact, accelerate revenue, and unlock sustainable growth.

Key Strengths

Driving growth through strategic demand generation initiatives. 

01

Demand Generation & Digital Marketing

Proven track record in building and executing strategies to increase profitability for enterprise and start-up companies.

02

Digital Strategy & Branding

Led the rebranding of a $2.5B omnichannel technology company spun off from eBay, and contributed to building a new digital agency within the New York Daily News.

03

Pipeline Growth

Spearheaded targeted marketing campaigns that resulted in a 50%+ YoY growth in generated pipeline over three years. Contributed to over $300M+ overall in directly attributed pipeline.

04

Analytical Skills

Managed multiple KPIs to enhance planning, budgeting, and decision-making for new marketing initiatives that have led to massive successes in brand awareness, lead generation and pipeline acceleration.

05

International Leadership & Mgmt

Deep understanding of global business practices and advertising strategies, with residency experience in Latin America, the Middle East, and Europe. Built teams from the ground up in content, CRM/data, demand gen, social media, video editing, and branding.

06

Strategic Key Accounts – ABM

Expertise in Account-Based Marketing (ABM), working closely with sales teams to develop targeted strategies for key accounts.

07

Global Launches

Led the launch of the Small Business Mastercard for Verizon Business Group, overseeing end-to-end branding, messaging, and demand generation strategy. Managed online customer acquisition, in-store signage, brand execution, and all internal and external go-to-market communications.

My Experience

Jun 2024 - Present

Chief Executive Officer

Demand Channels | Wyckoff, NJ
Jan 2023 - Jun 2024

Director of Demand Generation

Prevedere Inc | Columbus, OH - Remote
Mar 2022 - Jan 2023

Director of Demand Generation

RecVue Inc | Palo Alto, CA - Remote
Mar 2021 - Mar 2022

Marketing Director / Professional (contract)

Verizon Business | Basking Ridge, NJ
Jan 2020 - Mar 2021

Demand Generation Director (Contract)

Forcepoint | Austin, TX
May 2019 - Jan 2020

Director of Marketing

Lightstone | New York, NY
Jun 2016 - May 2019

Senior Campaigns Marketing Manager

Oracle | New York, NY
Jul 2015 - Jun 2016

Digital Strategist, Demand Gen (Contract)

eBay Enterprise | King of Prussia, PA
Jun 2014 - Jul 2015

Sr. Marketing Manager, Americas

Powa Technologies | New York, NY
Jun 2012 - Jun 2014

Marketing Manager

New York Daily News | New York, NY
Feb 2010 - Jun 2012

Marketing Director

Paramount Merchant Funding | New York, NY

My Education

Sep 2010 - May 2012

Master of Science

Informatics, Blekinge Institute of Technology, Sweden
Sept 2000 - Dec 2003

Bachelor of Business Computer IS

Hofstra University, New York

My Skills

Plan, create, promote, measure - It takes skills and a winning tech-stack.

95%

Salesforce

99%

WordPress

93%

Hubspot

85%

XD

50%

Marketo

87%

Eloqua

100%

ZoomInfo

92%

6Sense

87%

Pathfactory

87%

Demandbase

78%

Terminus

84%

Vidyard

Testimonials

Empowering people in new a digital journey with my super services.

Recent Blogs

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    Whether it's branding, design, demand generation or marketing consulting, I'm your guy!